Who We Are
Our company founders, brothers Praveen and Pradeep Lodha, have been involved in trading and manufacturing diamonds since 1987, with associate offices in Mumbai, Hong Kong, Dubai and New York. Their expertise is in producing “fancy shapes” – pear, marquise, taper, baguette, carre, asscher, emerald and princess.
In 1999, the brothers decided to focus on hand-joined jewellery, and established Smart Arts Jewellery in Bangkok. Since, the company has successfully evolved into producers of high quality fine jewellery. Still a family-owned concern we boast a clientele in over 30 countries world-wide.
What We Do
We imagine, design and create fine pieces of hand-joined flexible jewellery incorporating genuine, high quality gems that are perfectly matched for color and brilliance.
We perfectly blend traditional jewellery craftsmanship with the latest technology to produce exclusive jewellery that transcend time.
At our facilities in Bangkok, we design, model and produce pieces of the finest jewellery imaginable. Gems are polished, perfectly matched for color and brilliance and are then flawlessly set.
Meticulous international standards of quality control are applied at every stage of the process before any piece meets with our high standards of quality control.
We invest uncompromisingly in the heartbeat of the company, the people
who drive our company’s success. Some of our talented artisans have been with us since our doors opened in 1999, many others for over a decade. All have been trained to our exacting standards, and are true experts in their craft.
We are committed to continually improving our processes and we provide on-going knowledge and skills training to always ensure excellence and precision in our jewellery.
We simply love and take great pride in creating beautiful pieces with jewels that sparkle across the globe.
In human and labour rights, safe working conditions and environmental impact. We follow responsible business practices and are transparent and honest in all our business dealings
We strive for excellence; the best gems, the finest technology, the highest standards of craftsmanship.
For the traditions of jewellery making; for our people; for the environment; for the rules and regulations of the countries in which we operate.
Educated in India and with a Degree in Mechanical Engineering from the Indian Institute of Technology (BHU) in Varanasi, Praveen began his career in refrigeration appliances, and then in the oil-well drilling industry. Here he developed an aptitude for creating ingenious tools for unforeseen circumstances, an expertise that has been of great benefit to the manufacturing processes of diamonds and jewellery employed by Smart Arts.
He also has an eye for the brilliance in diamonds.
As a physicist from Bombay University (B.Sc.), Pradeep combines a special blend of practical scientific knowledge with an alluring fascination of the world around him. In his position as Creative Director at Smart Arts Jewellery, he has translated these qualities into creating exceptional and distinctive jewellery. He is respected as an expert in his general knowledge of the gemstone industry and, in particular, the selection of colored stones.
Corporate Social Responsibility
The Ekal Vidyalaya Foundation
A non-profit organization involved in education and village development, The Ekal Vidyalaya Foundation is the largest grassroots, non-government education initiative in India and Nepal. It currently provides free education to more than one million children, working towards eradicating illiteracy from rural and tribal areas. We have been providing assistance to this highly effective and very worthwhile cause.
Bangkok’s Underprivileged Children
In Bangkok, through our local workforce, we are very conscious of the desire for Smart Arts to provide help for disadvantaged children in local orphanages and blind schools. The assistance we offer is in terms of both financial donations and in the provision of toys and educational equipment.
Poor and deprived sectors of society in Thailand can suffer from a lack of easy access to basic healthcare. We provide support to a number of programs in Bangkok, in their admirable efforts to provide support for those who are unable to seek mainstream healthcare.